With over 10 years' experience in the industry within worldrenowned brands, my expertise encompasses the entire lifecycle management of products, from close collaboration with the Studio on the range-plan to collection buying and retail performance management of multi-million businesses.
Today I would love to share this know-how with you and contribute to leverage your performances, while overall elevating your brand representation and desirability.
I believe that I should use my expertise to enhance your own strengths and singularity through madeto- measure solutions, instead of applying one-for-all standard formulas
I have built my experience with a 360° perspective on an international scale, working collaboratively with entrepreneurs and various teams from Studio to Marketing, Communication and Sales
and have the ability of translating your brilliant creativity into solid business and bring significant results.
You can trust my willingness to contribute to your success while supporting you every step of the ride achieving your full potential
Sales analysis and competition review to identify market opportunities
Collection structure audit and brief to the Studio
Building iconic range aligned with brand DNA
Collection plan with detailed SKU, fabrics and color openings, functions and price targets
Collection editing and price review
Visual stories with delivery group.
Trend marketing report and market needs assessment
Brand mix proposal and terms negotiation
Buying appointments coordination
Budgeting plan and collection buying
Core offer definition
. . .
for both Multi-brands and premium/luxury houses
Made to measure solutions for HQ and Sales teams :
Retail performance assessment, growth leverage identification and tailored action plans
Reporting tools development with KPIs
Training material (brand values, fabrics, seasonal focus…)
Visual Merchandising strategy, guidelines and workshops
Stock allocation audit and Sell-Thru optimisation
. . .